We craft stories, build campaigns, and launch platforms that connect people to care—and build trust in the systems that deliver it
Wondros is a strategic creative agency working across public health, health tech, and care delivery.
From workforce recruitment to platform design to public awareness campaigns, we help organizations communicate clearly, act with empathy, and drive real-world outcomes.
Trusted by National Institutes of Health, California Department of Health Care Access and Information, MD Anderson Cancer Center, and health innovators nationwide.
National Institutes of Health All of Us Research Program
Wondros is NIH’s longtime creative and strategic partner for the All of Us Research Program—a historic effort to build the largest, most diverse health database in history. We drive campaign strategy, human-centered storytelling, UX, and engagement tools to ensure the program meets its bold enrollment and retention goals. To date: 865,000+ participants enrolled (86% from underrepresented groups), 4x the average recruitment rate, and a trusted experience used by 6,800+ researchers nationwide. The work continues—because building trust takes time.
California Department of Health Care Access and Information (HCAI) - Certified Wellness Coach Recruitment
Wondros partnered with California’s Department of Health Care Access and Information (HCAI) to launch the Certified Wellness Coach program—a bold workforce initiative designed to expand access to culturally competent mental health support for children and youth across California. We developed the name, brand identity, messaging system, bilingual campaign strategy, website, and enrollment flow—delivering a fully integrated experience designed to resonate with communities across the state. The result: Over 3,000 new Certified Wellness Coaches and a scalable communications model for California’s behavioral health workforce transformation.
MD Anderson – Patient Experience Redesign
MD Anderson asked Wondros to modernize its brand and create a campaign that matched its mission: End Cancer. We built an integrated brand platform powered by human-centered storytelling—then activated it across broadcast, radio, out-of-home, and digital. We didn’t just make people feel something. We moved them to act: the campaign drove a 12% lift in unaided brand awareness and an almost 10% increase in patient acquisition. We helped MD Anderson lead not just in outcomes—but in trust, visibility, and scale.
What We Do
Campaigns
Full scale public awareness and behavior-change campaigns—strategically built and culturally grounded.
Brand & Messaging Systems
Positioning, narrative design and voice systems that help health organizations connect with the people they serve.
Web & Enrollment Platforms
Frictionless digital tools that earn trust and help people take the next step in care.
Film & Storytelling
Anthem films, docu-style stories, and lived-experience videos that make systems feel human—and worth engaging with.
Social & Digital Content
Agile, multilingual assets, designed to reach people where they are—across platforms, languages, and attention spans.
Measurement and Impact
Dashboards and reports that show what changed, and why it matters.
